What is the link between PR and SEO?
The influence of marketing has its place in an SEO strategy. By working on your brand, branding, you will optimize the referencing and positioning of your website on Google. For this, you can call on influencers, but also on PR, Press Relations. Zoom in on this powerful web marketing tool.
Press Relation: Definition
Although the press releases relayed by the written press are the first to come to mind when we quote press relations, the press footprint is much larger. Indeed, press relations include all the means used by the press to obtain coverage of your products or services in the eyes of the public. In other words, going through PR to have an attractive brand image and make yourself known in a field is a lever that web entrepreneurs do not hesitate to use.
The means to obtain Press Relations
How do you get these precious relationships? To publicize your site, social networks are an interesting relay to find press relations. You can also write press releases (PRs) to attract these same connections.
Depending on your budget, you can use platforms specializing in linking. The main advantage is the saving of time since they benefit from a large repertory, classified by topic and centralizing all the press contact details. Their main disadvantage is their cost, but given the return on investment (ROI) that PR can generate, it is better to include it in your web visibility strategy.
Press Relations and SEO
The link between press relations and natural referencing is obvious when we know the influence of the press. In fact, not only do PRs bring you consistent and qualified traffic to your site, but you also gain an image of trust in the eyes of all. Add to this that they very often generate links to your site and can reach influencers in your field.
You then have many advantages in obtaining press relations to boost your organic traffic, and therefore your Google positioning. More interestingly, you can see several other positive aspects in creating a strong connection with the press.