How to Set Up a Perfect Email Marketing Campaign
Can you imagine what your perfect email in a perfect universe would look like? As budding entrepreneurs and marketers, we are constantly striving to improve companies with our email strategies. As such, some of us pay close attention to email advertising and constantly seek ways to boost performance, increase conversion and increase engagement. Others may have a more basic interest in improving their email campaign and learning the basics of how to write an effective email.
Achieving the perfect email marketing campaign begins with understanding your target audience and where they are most likely to be found. Before you send emails to your subscribers, consider who you will be sending the emails to and how you intend to receive them. For example, if you are a physical product retailer, you may not want to send physical fitness tips to people who live in rural areas or have very light lifestyles. Similarly, suppose you are promoting an online service that caters to older people. In that case, you may want to avoid sending emails to those who use dial-up connections or do not use internet access regularly. With these kinds of considerations in mind, you can start to develop your campaign accordingly.
The next step to achieving the perfect email marketing campaign involves developing a single email for each segment of your target audience. Although some marketers choose to use different email campaigns for different segments, there is no better way to ensure that your emails reach the right people. One of the easiest ways to target your subscribers is to build a distribution list. This distribution list is a compilation of people that have shown an interest in the content of your emails and may be interested in purchasing your products. It is a valuable asset in the marketing process because it allows you to test and track the effectiveness of your ads, increase the number of subscribers you need to ship to and find out what works and what doesn’t.
When you create the distribution list, make sure to include a few crucial elements that will help you separate your message from the competition. One good email marketing campaign must include personalization. Personalization helps to make your emails both interesting and relevant to your subscribers. If your subscribers are interested in what you have to say, chances are they will pay attention to the subject line, the body of the message, and even to the closing paragraph.
Another pro tip is to add your website’s URL to your email address. This can be seen as a form of advertisement, but if you do it right (and include a compelling offer), it could even entice someone to click on that link to visit your website. Some people receive hundreds of emails each week, and if yours is not getting opened, then you need to consider including your website’s URL. This isn’t considered spamming but adding your website’s URL to your letter doesn’t automatically draw people to it; in fact, many people would rather give your email address for a quick look before deciding whether or not to open it.
Make sure your email templates include a subject line and a clear message. Unfortunately, many people fail to take advantage of the benefits of subject lines with their emails. Some companies struggle with choosing the right subject line because too many people opt for generic terms such as “Dear Sir” and “To Whom It May Concern.” With so many people confused by these terms, you may want to opt for a simpler method, such as using hyphens between the two words.
Your email marketing campaign needs to be timely as well. If you want to get the most out of your campaign, send your subscribers an email a few days after your last communication. This could even be beneficial if the recipient hasn’t responded to your first message.
Lastly, you should also make sure there are no footer links in your email marketing campaign. Although some subscribers may opt-in based on the “opt-in” link located in the footer, most of them would rather see your homepage. Therefore, it’s critical to place a link in the footer to your homepage where they will be able to find all of the information they will need. By placing a link in the footer, you could even improve your open rates among your subscribers.