CTR (click-through-rate) basically aims to define the purpose of your email marketing. CTR is among the two figures that are being tracked by email-marketing. If you are willing the readers to act on the offers you are giving them, you need to increase your CTR. You must be thinking, how can you increase your email CTR?
Don’t worry we are here to give you some tips that will help you in increasing your email CTR and these tips are as follows;
1- Relevant Offers
If you are willing to increase your CTR, it is important for your offer to be relevant for the readers. This will play a major role where the offer is relevant. The readers will definitely click your offer. To follow this tip, an email list will need to be built carefully. Remember not to place an offer for more than 48 hours. If the offer you placed is irrelevant, don’t expect your CTR to increase.
2- Make a Stronger “Call for Action.”
We receive many emails which are long enough and contains never-ending contents. Call for action is hidden in the middle somewhere. This isn’t useful as we never click. I recommend the readers to create short emails so that the users can find the call for action.
3- Email To Be Optimized For Mobile Users
The use of smartphones is now wider, and people do not even hold any feature phone now due to the era in which the world is moving. If you have designed an email which can only be run on a computer, then you might lose many new CTR’s.
4- Careful Testing Of Emails
This is an important thing that every one of you should do. Are you thinking about what to test? Testing the size of an email, the writing style, along with many other factors. Note that the Google analytic tool is to be added so that the performance of your email can be tracked.
5- Short Mail’s To Be Sent
Larger emails are normally avoided by the user. Therefore we recommend you all to send a short email.
These were some tips that we shared with you. Hope you get them clearly. For any query, you can comment below.