What is Artificial Intelligence in SEO?
Artificial intelligence systems are the application of science and technology to make an intelligent system. The field of AI was first proposed by Oxford University professor IBM’s Thomas Watson in 1956. His concept of AI was to build a computer that could beat the best chess players in a game; he then called it IBM’s ‘Watson’ because it was so complicated to code. Today, a lot has changed with the development of various software like the Google Brain, Watson, and Deep Blue who are all artificially intelligent computers that can beat the top ranking websites in any search engine with ease.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of optimizing a website so that when people type in a relevant phrase in the search box, the website will come up in the top 10 websites on the first page of the search engine results. The whole idea behind SEO is to get as many quality backlinks as possible to your website. Backlinks from other high-authority websites give your site more credibility, and it’s much easier for a search engine to rank you high than a low-authority site.
There are two major types of SEO techniques used today that include natural SEO and PPC (Pay per Click).
Natural SEO Techniques:
Natural SEO techniques get your website ranked based on the keywords that are most relevant to your business. They work great for small businesses that don’t have much money invested in advertising and are only using their website for personal reasons. Natural SEO helps your website to show up when someone searches for a related topic. For example, if your business sells umbrellas, then you would want to target the search engines that would find that information. Another example would be a golf course that sells golf clubs; there would probably not be a lot of people searching for golf clubs on the web.
Artificial Intelligence in SEO:
Artificial Intelligence In SEO is a newer method that combines both natural and SEO techniques. It tries to find new ways to gain rankings for your website. One example would be to add a new keyword to your URL and make it a part of your URL but in a different way. By using this method, you can achieve natural rankings. The main drawback of artificial intelligence in SEO is that it’s very difficult to tell if the software is getting the data right. So you might end up with a website that is ranking #1 for a keyword that doesn’t mean anything to the searcher at all.
Search engine optimization isn’t an exact science; there are many factors that can affect the rankings of a page. So, even though algorithms are used, they aren’t foolproof. For instance, a person could rank high for a keyword that is irrelevant to their business and doesn’t mean anything to the searcher. So although artificial intelligence may seem like a good way to rank better, it can actually harm your search engine rankings if not done right. That’s why there are a lot of questions when someone asks, “What is Artificial Intelligence in SEO? “.
Many people don’t like to think of their search engines as being computers because they have been programmed to do certain things. However, search engines, including Google, use mathematical algorithms to rank websites. This means that these algorithms have to be constantly updated to ensure that websites are found by someone looking for exactly what you’re offering. This is one of the reasons why search engines tend to dislike changes to keywords and other things such as meta tags.
However, Google isn’t the only search engine to have been affected by changes to how they rank sites. Microsoft’s Bing has also made an attempt to improve their ranking algorithm, but unfortunately, it didn’t work. This is because search engines are based on humans, and humans aren’t perfect. So even though Microsoft’s Bing may have introduced artificial intelligence, it will never be able to replace humans in its role of ranking websites.
So the next question might be, “What is Artificial Intelligence in SEO?”. It might not be something that we are able to control or predict completely, and certainly not with anything as complex as Search Engine Optimization. What we can do, though, is make sure that our webpages are as optimized as possible. We can make sure that the content is relevant and that it is written for human readers. The future of Search Engine Optimization is artificial intelligence, but it won’t be fully implemented until the second half of the decade, at least.