What is White Hat SEO?
White hat SEO simply means following all the guidelines laid down by Google. That means no cheating, using unethical techniques, or abusing search engines. However, what is black hat SEO? Black hat SEO often employs questionable or illegal tactics. In addition, you often use unethical tactics which can (and, sometimes, do) work against you.
A good, reliable, long-term internet marketing strategy is to create high-quality inbound links from relevant sites that offer products related to your website content. This way, your rank in SERPs (search engine results pages) will rise. On the other hand, black hat SEO practices often involve link farming, link harvesting, link exchanging, spamming, paid-to-link, and much more.
By implementing a solid link-building campaign with quality inbound links from quality sites, your site will be able to achieve respectable search engine rankings. The bottom line is that you want as many visitors to your web pages as possible. That is why black hat techniques such as these can sometimes work against you. By choosing quality, white hat techniques for your SEO strategies, your webpages will enjoy solid search engine rankings. White hat SEO and black hat SEO? They are two completely different strategies that are used to enhance search engine optimization. The only similarity is that both strategies are used to enhance a company’s presence on the World Wide Web. Although it may be hard to believe, white hat SEO practices may ultimately be the way to go if you want your company to achieve true online success.