How to Create an Effective Landing Page
The objective of an effective landing page is to boost conversion rates to attain your online marketing or internet business growth objectives. Generally, a landing page is either your home page, a landing page for a certain campaign, product, or service, or it could be a separate page specifically designed for a particular campaign, sale, or program. Of course, you should always aim for a very high conversion rate on your landing pages. Unfortunately, this is where many internet marketers fail. They try to design and create landing pages for their campaigns that are just a sales letter with little or no underlying persuasive content to draw in your customers or clients.
Creating good landing pages that can drive conversion is not easy. In fact, there are even instances where you would end up changing or removing them after a few days to finally achieve the desired conversion rate you are aiming for. However, with the thousands of landing pages out there, you have to be very careful and selective when choosing those that would greatly benefit you.
Below are some of the things you have to keep in mind when picking good landing pages:
Add Headlines In Your Landing Page:
The headline is the most important part of your effective landing page. When a visitor lands on your page, the first thing he will see is your headline. Be kind and polite in writing your headline. Do not use too many words, but be as concise and as powerful as possible. Your headline is the deciding factor whether the visitor will opt-in or leave your page without reading the rest of what you have written.
The testimonials on your landing page have to be related to the topic of your campaign. For instance, if you are promoting the freebie offer you are running, you should not include testimonials from people who have received the freebie. Instead, place the links to the sales pitch video you have created instead and list your contact information at the end of your headline.
The subheadline in your landing pages should be the second thing your visitors see after the headline. Studies have shown that people read the subheadline first before they read the rest of the headline and the body of the text. So, if your subheadline interests them, they would most likely want to read your whole page because they saw your subhead and heard your voice, which would pique their interest. This is why placing your subheadline at the end is important.
Add Effective CTA’s:
A CTA or call to action is what most websites call your sales message. Studies have shown that people tend to buy only when they feel as if they have been given something valuable for free or even paid product. So, be sure to create the best landing pages by giving your visitors the best opportunity to get something out of your offers. Include a strong call to action like “Call now” or “Book now.” Both of these will instantly encourage your visitors to make the purchase because they have received what they were seeking.
Drive Targeted Traffic:
To further increase conversions and drive traffic to your landing pages, you can use social media to generate a buzz about your offer. With social media, you can create high-quality backlinks which your visitors can click on to access your landing page. To do this well, you must remember that the key to generating buzz and driving traffic is engagement. This means that you need to make sure you share interesting content with your followers on social media so that they know that they are in the right place. You can also join several high-quality discussion groups and forums and leave relevant comments about the offers you promote.
Writing High Quality Content:
The last tip for writing high-quality landing pages is that you need to optimize your headlines, so they stand out from the crowd. Most people are bombarded by dozens of headlines on social media and hundreds of ads on websites. Because you want to stand out from the crowd, make your headline stand out so the reader will act.