What Are Featured Snippets?
A featured snippet is a portion of the Google search console that allows users to see what search results will be shown to them when they perform a search. For example, the name “featured Snippet” came about as a result of new Google algorithms. They allow searchers more control over the flow of information through the search engines. With this in mind, here are some of the best uses for a featured snippet:
The featured Snippet box is used on the first page of every Google search. When you optimize for a specific keyword, you want to get your site as high up on the first page as possible. When a visitor arrives at your landing page, the goal is to persuade them to click on your featured link. If you don’t have a featured link or can’t get it to the first page, your conversion rate on the first page of searches will suffer.
Landing Page:
The best landing pages on the SERPS are usually featured snippets. On these pages, you should be optimizing for a particular keyword. It is imperative to rank highly for a number one result in order to get visitors to your site. If you do not get visitors there, you may as well call it quits because it’s never going to work. In order to rank well for a number one result, you need to be on page one of SERPs. So make sure that the page where you are featured in the featured snippet box is on page one of SERPs.
List Building:
A featured snippets listing is great for building links. You can build links from here to any other site you are involved with or are interested in. You can also make some revenue from this activity as well. The trick is in getting lots of quality backlinks to your site. So focus on improving your website and its content, and you will do well on the organic results page.
Backlinks:
There is no doubt about the fact that you need to have some good backlinks to your website. And there is no way around the fact that featured snippets will help you build a lot of backlinks. Your website will benefit greatly if it gets featured on a good page one search result. So the more backlinks you have led to your page one listing, the better. This is a very important factor in SEO.
Rich Snippets:
Nowadays, there are plenty of rich snippets available on the internet. They are a great addition to your website. You can use them to improve the way your site is perceived on the SERPs. These rich snippets are easy to read and understand. Most importantly, they have many keywords in them, so you will get a higher ranking. So don’t overlook the possibility of including these features on your site to help you do well on the organic results page.
You must remember that your site should always strive to be on the top of the search results. And the best way to do this is to make sure that your featured snippets listing works well for your SEO campaign. This is an essential step to take if you want to get ahead of the competition.
