Guide to the Free Mozbar Chrome Extension
MozBar is a very useful free-of-cost Chrome Extension to aid you to view at a glance exactly the Domain Authority and related statistics for that site you’re viewing. Of course, if you possess a paid membership to MOZ, then additional metrics become accessible on the MOZ bar extension, but the free version can be useful in which you are able to view the Domain Authority easily for that site and gauge its possible strength. This is actually a rating system on the authority of websites according to a complex calculation system. The system uses the number of incoming links to a web page, links from other domains, the popularity of keywords within the domain, and various other factors to arrive at the final score. It is believed that the number of inbound links for a page helps to gauge its popularity and influence.
One of the greatest things about the Moz bar extension is that it’s simple to use. You don’t have to go through any hoop to figure out how to start using the tool. It’s also very lightweight, so you won’t be restricted by screen size issues when you use it. What’s even better is that the tool doesn’t get in the way when you’re using the search engine. Instead, it stays neatly tucked away inside your Firefox or Chrome toolbar, and you don’t have to even be concerned about rearranging the toolbar or about whether you want to use it for other items besides driving traffic to your site.
There is one little shortcoming with this outstanding free tool. Occasionally it displays a list of common keywords instead of the ones you’re trying to optimize for. If you have some really competitive keywords, this minor glitch could hinder your progress with the extension. Fortunately, however, this is a one-off issue that goes away once you’ve adjusted the frequency with which you explore the site open explorer.
This outstanding toolbar does exactly what it says on the tin – it ranks your pages according to their relevance to your keyword. The Moz bar allows you to customize several parameters which influence the relevance of your page. If you want to increase your keyword density or raise your CTR (click-through) rate, you can easily alter the settings to suit your needs.
This open site explorer extends the functionality of the Moz bar by adding a domain authority extension. A domain authority extension ranks your pages according to how many other sites see the same keywords as yours. The more domains that see the same keyword, the higher your ranking. This tool is especially useful when you have a competitive domain or large competition for a particular keyword.
This extension provides a quick and easy way to conduct keyword research. You can quickly discover how a specific keyword is being used in searches by looking at the number of results for each. You can determine if you need to tweak your ad or if you could increase the placement of your ad. This is a truly indispensable tool for optimizing your website and increasing your conversion ratio. While this extension can’t do everything for you, it certainly is one heck of a lot more valuable than having to use search engine submissions and SpyFu.
This outstanding tool provides a wealth of information about the anchor texts used in each keyword. This allows you to determine which anchor texts are most relevant to the theme of your website. The Moz link explorer is one of the most feature-rich tools of its type, and you would do well to learn how to make full use of its potential. Unfortunately, Moz has recently announced that upgrading its keyword tool to thermogenic will roll out in late 2021, and it looks as though the tool may become outdated before it gets an update.
Moz is not the only keyword research tool on Google. Yahoo has its own line of tools, which provide a rich user experience and great search engine optimization tools. But, the core update to Google’s SEO functionality means that they may well be surpassed by services like Overture, who have built their business around Google’s core features and who offer more complete keyword research tools. If you currently use a product like an Overture to optimize your websites, do yourself a favor and invest in the best. Just remember, core updates mean better performance and easier optimization, and you’ll be glad you did it.