HubSpot Review – Cost, Features, and Integrations

You may have a few questions if you’re considering using HubSpot as your marketing automation platform. First, let’s dive into this marketing automation platform’s cost, features, and integrations. You’ll find that there are many reasons to use this marketing automation tool. But, if you’re looking for a new system to help you boost your sales, look no further! This HubSpot review is sure to help you make an informed decision.

Review of HubSpot

HubSpot is a powerful marketing tool that integrates with Salesforce. The suite of marketing tools includes site analytics, lead tracking, form creation, email campaigns, landing pages, and social media publishing. As a result, small and medium businesses can manage all aspects of their marketing efforts from a single tool. In addition, HubSpot provides a 360-degree view of a customer’s life cycle. However, it isn’t free. For more information on pricing and features, read our full HubSpot review.

If you want to use HubSpot CRM, you can create an organized sales funnel, track deals by performance, and manage contacts through the built-in CRM. The dashboard allows you to organize and extract data quickly. The software automatically records every contact with a customer. You can create and organize different lists of contacts, assign salespeople, and view customer activity. You can also manage leads, track prospects, and manage your team’s performance.

If you need to reach customer support, you can use the customer support feature in the lower right corner of the page. In addition, you can search through the database for answers or talk to a chatbot called “HubBot,” which is a computerized human that can answer basic questions. However, chatbots may sound impersonal. Regardless, the HubSpot CRM offers solutions and connects you to the first available agent.

Using HubSpot CRM is highly recommended. CRM is a powerful marketing tool that helps companies attract more visitors, convert them into paying customers and close more deals. It offers a free CRM and works with many third-party applications, including ActiveCampaign and Mailchimp. You can even use it to manage your social media channels. Regardless of what your business needs, HubSpot CRM can help you make more money and grow faster.

Cost

One of the first things you should consider when comparing the cost of HubSpot vs. other marketing automation software is the complexity of the latter. Although HubSpot is not the most expensive option, it does offer some impressive under-the-hood features. A company that has experience with similar marketing tools may find it advantageous to opt for a HubSpot Professional plan instead. Depending on your business needs, the Professional option will cost between $49 and $249 per month.

Another consideration is the cost of on-boarding. Although HubSpot has a standard on-boarding experience, you may find it lacking in industry or regional knowledge. To avoid this problem, you may want to consider hiring a partner or service to help you with the process. While HubSpot offers excellent on boarding, its partners will be able to offer you more customized insights. For example, MO Agency offers HubSpot on-boarding services, including service, marketing, and CRM setup.

The Starter version may be enough if you’re on a tight budget. However, for more advanced users, you may want to consider upgrading to HubSpot Professional, which offers a number of useful features. This plan will help your sales team automate workflows, integrate products and video, and set up team meeting links. It also allows you to scale your sales team. However, the cost of HubSpot Enterprise is higher. The latter is a great choice for companies that are looking to build a team and want to make sure their sales team works well.

The costs of HubSpot Professional depend on how many contacts you have in the system. A basic edition will cost $200 per month, while the Professional and Enterprise versions will cost you between $850 and $2400 per year. The prices for the three different hubs are highly customizable depending on the company’s needs. You can also check out the HubSpot website to break down each plan’s features. You can also purchase more contacts to increase the monthly send limit.

Features

If you’re trying to increase conversions, you should definitely check out the features of HubSpot. This marketing automation software integrates sales features into its marketing suite, making it the perfect choice for sales-driven businesses. For example, you can use HubSpot’s reports to keep track of the performance of your sales and service teams. With the ability to customize and create standard and custom reports, you can even track your sales performance in real-time.

In case of technical problems, you can set up chatbots that will try to resolve the problem and redirect the customer to live chat. After the issue has been resolved, the ticket will be closed, and the customer can receive a response. Ticket routing also helps you make use of HubSpot’s chatbots for marketing and sales purposes. For example, if you’re running a website centered around a product, you can set up chatbots to answer questions from visitors.

Using HubSpot’s CRM, you can segment contacts, companies, and even products. This helps you create targeted lists based on specific criteria. These lists will enable you to deliver targeted marketing campaigns to your customers. In addition, the account-based marketing tool will help you define your ideal client by using their annual revenue. This will help you determine the best times to send content to your target audience based on their behavior. This is especially useful if you’re working with a highly-targeted audience.

Another HubSpot feature is the HubSpot quote tool. This feature lets you manage quotes, manage payments, and send automated updates. The system is also designed to keep track of the quality of contact information. A good way to improve the quality of your data is to use custom objects linked to standard objects. For example, if you sell a product or service, you can link multiple invoices and payments. So another important feature is the ability to create custom objects.

Integrations

In addition to lead generation, HubSpot also integrates with Salesforce and Slack. Together, these two software tools allow companies to create a complete view of their customers and measure their marketing efforts. With over 300 integrations, these two software programs can help any business maximize its potential. In addition to connecting with CRM systems, they also offer mobile and web 2.0 apps that can boost your business. For example, one integration between these two programs allows you to pull LinkedIn leads into your CRM platform. This integration also helps you generate high-quality leads from sponsored campaigns and collect more information about them.

Another integration between HubSpot and Marketo helps companies create a more comprehensive and streamlined marketing and sales process. Marketo and HubSpot can be used in conjunction with each other for strong lead nurturing and conversion. They can even be used to manage sales and track analytics, which makes them essential for any business. For more information on these integrations, continue reading! And don’t forget to check out our list of integrations with HubSpot today!

The Databox-HubSpot integration helps you access analytics data within HubSpot. It also provides a simple dashboard for monitoring leads’ activities. Another integration with HubSpot includes Hotjar, which allows organizations to understand on-site behavior and optimize lead funnels, sales processes, and customer service. For example, Hotjar connects leads and polls to HubSpot, which then turns these polls into valuable customer profiling.

The developer documentation for HubSpot can be intimidating for non-developers, but it is actually very user-friendly. It also explains what the API does and how it is used. In addition, third-party integrations can be found in the HubSpot App Marketplace. These integrations are often middle ware, which means that they aren’t restricted to the platform’s functionality. They can also help you personalize forms and track metrics.

Security

HubSpot offers a comprehensive approach to data security and privacy, combining high-scale systems with secure infrastructure. Compared to cobbled-together tools, which are prone to gaps in security and control, HubSpot offers end-to-end data protection. Its privacy offerings also include two-factor authentication and single-sign-on authentication. Choose a HubSpot plan that includes these features to protect your business’s data.

While integrating with Gmail and Office365, HubSpot’s products offer additional security. For example, it integrates with IMAP, enabling a connected inbox to synchronize its content with other mail services. In addition, HubSpot products provide built-in protections, with data encrypted both during transit and at rest. In addition, access controls ensure that only authorized users can view sensitive information. HubSpot uses cloud-based services from Amazon Web Services and Google Cloud Platform. These providers ensure high-level network access and have security audits from SOC 2 organizations.